They’re turning the web into a cesspool of aggression and violence. What watching them is doing to the rest of us may be even worse
This story is not a good idea. Not for society and certainly not for me. Because what trolls feed on is attention. And this little bit–these several thousand words–is like leaving bears a pan of baklava.
It would be smarter to be cautious, because the Internet’s personality has changed. Once it was a geek with lofty ideals about the free flow of information. Now, if you need help improving your upload speeds the web is eager to help with technical details, but if you tell it you’re struggling with depression it will try to goad you into killing yourself. Psychologists call this the online disinhibition effect, in which factors like anonymity, invisibility, a lack of authority and not communicating in real time strip away the mores society spent millennia building. And it’s seeping from our smartphones into every aspect of our lives.
The people who relish this online freedom are called trolls, a term that originally came from a fishing method online thieves use to find victims. It quickly morphed to refer to the monsters who hide in darkness and threaten people. Internet trolls have a manifesto of sorts, which states they are doing it for the “lulz,” or laughs. What trolls do for the lulz ranges from clever pranks to harassment to violent threats. There’s also doxxing–publishing personal data, such as Social Security numbers and bank accounts–and swatting, calling in an emergency to a victim’s house so the SWAT team busts in. When victims do not experience lulz, trolls tell them they have no sense of humor. Trolls are turning social media and comment boards into a giant locker room in a teen movie, with towel-snapping racial epithets and misogyny.
They’ve been steadily upping their game. In 2011, trolls descended on Facebook memorial pages of recently deceased users to mock their deaths. In 2012, after feminist Anita Sarkeesian started a Kickstarter campaign to fund a series of YouTube videos chronicling misogyny in video games, she received bomb threats at speaking engagements, doxxing threats, rape threats and an unwanted starring role in a video game called Beat Up Anita Sarkeesian. In June of this year, Jonathan Weisman, the deputy Washington editor of the New York Times, quit Twitter, on which he had nearly 35,000 followers, after a barrage of anti-Semitic messages. At the end of July, feminist writer Jessica Valenti said she was leaving social media after receiving a rape threat against her daughter, who is 5 years old.
Ever see harsh comments posted on a YouTube Video, and think, “What a Troll.” TIME Reporter Belinda Luscombe takes takes it to the troll and reads her harsh YouTube comments with this Dramatic Reading.
A Pew Research Center survey published two years ago found that 70% of 18-to-24-year-olds who use the Internet had experienced harassment, and 26% of women that age said they’d been stalked online. This is exactly what trolls want. A 2014 study published in the psychology journal Personality and Individual Differences found that the approximately 5% of Internet users who self-identified as trolls scored extremely high in the dark tetrad of personality traits: narcissism, psychopathy, Machiavellianism and, especially, sadism.
But maybe that’s just people who call themselves trolls. And maybe they do only a small percentage of the actual trolling. “Trolls are portrayed as aberrational and antithetical to how normal people converse with each other. And that could not be further from the truth,” says Whitney Phillips, a literature professor at Mercer University and the author of This Is Why We Can’t Have Nice Things: Mapping the Relationship Between Online Trolling and Mainstream Culture. “These are mostly normal people who do things that seem fun at the time that have huge implications. You want to say this is the bad guys, but it’s a problem of us.”
A lot of people enjoy the kind of trolling that illuminates the gullibility of the powerful and their willingness to respond. One of the best is Congressman Steve Smith, a Tea Party Republican representing Georgia’s 15th District, which doesn’t exist. For nearly three years Smith has spewed over-the-top conservative blather on Twitter, luring Senator Claire McCaskill, Christiane Amanpour and Rosie O’Donnell into arguments. Surprisingly, the guy behind the GOP-mocking prank, Jeffrey Marty, isn’t a liberal but a Donald Trump supporter angry at the Republican elite, furious at Hillary Clinton and unhappy with Black Lives Matter. A 40-year-old dad and lawyer who lives outside Tampa, he says he has become addicted to the attention. “I was totally ruined when I started this. My ex-wife and I had just separated. She decided to start a new, more exciting life without me,” he says. Then his best friend, who he used to do pranks with as a kid, killed himself. Now he’s got an illness that’s keeping him home.
Marty says his trolling has been empowering. “Let’s say I wrote a letter to the New York Times saying I didn’t like your article about Trump. They throw it in the shredder. On Twitter I communicate directly with the writers. It’s a breakdown of all the institutions,” he says. “I really do think this stuff matters in the election. I have 1.5 million views of my tweets every 28 days. It’s a much bigger audience than I would have gotten if I called people up and said, ‘Did you ever consider Trump for President?’”
Trolling is, overtly, a political fight. Liberals do indeed troll–sex-advice columnist Dan Savage used his followers to make Googling former Pennsylvania Senator Rick Santorum’s last name a blunt lesson in the hygienic challenges of anal sex; the hunter who killed Cecil the lion got it really bad.
But trolling has become the main tool of the alt-right, an Internet-grown reactionary movement that works for men’s rights and against immigration and may have used the computer from Weird Science to fabricate Donald Trump. Not only does Trump share their attitudes, but he’s got mad trolling skills: he doxxed Republican primary opponent Senator Lindsey Graham by giving out his cell-phone number on TV and indirectly got his Twitter followers to attack GOP political strategist Cheri Jacobus so severely that her lawyers sent him a cease-and-desist order.
The alt-right’s favorite insult is to call men who don’t hate feminism “cucks,” as in “cuckold.” Republicans who don’t like Trump are “cuckservatives.” Men who don’t see how feminists are secretly controlling them haven’t “taken the red pill,” a reference to the truth-revealing drug in The Matrix. They derisively call their adversaries “social-justice warriors” and believe that liberal interest groups purposely exploit their weakness to gain pity, which allows them to control the levers of power. Trolling is the alt-right’s version of political activism, and its ranks view any attempt to take it away as a denial of democracy.
In this new culture war, the battle isn’t just over homosexuality, abortion, rap lyrics, drugs or how to greet people at Christmastime. It’s expanded to anything and everything: video games, clothing ads, even remaking a mediocre comedy from the 1980s. In July, trolls who had long been furious that the 2016 reboot of Ghostbusters starred four women instead of men harassed the film’s black co-star Leslie Jones so badly on Twitter with racist and sexist threats–including a widely copied photo of her at the film’s premiere that someone splattered semen on–that she considered quitting the service. “I was in my apartment by myself, and I felt trapped,” Jones says. “When you’re reading all these gay and racial slurs, it was like, I can’t fight y’all. I didn’t know what to do. Do you call the police? Then they got my email, and they started sending me threats that they were going to cut off my head and stuff they do to ‘N words.’ It’s not done to express an opinion, it’s done to scare you.”
Because of Jones’ harassment, alt-right leader Milo Yiannopoulos was permanently banned from Twitter. (He is also an editor at Breitbart News, the conservative website whose executive chairman, Stephen Bannon, was hired Aug. 17 to run the Trump campaign.) The service said Yiannopoulos, a critic of the new Ghostbusters who called Jones a “black dude” in a tweet, marshaled many of his more than 300,000 followers to harass her. He not only denies this but says being responsible for your fans is a ridiculous standard. He also thinks Jones is faking hurt for political purposes. “She is one of the stars of a Hollywood blockbuster,” he says. “It takes a certain personality to get there. It’s a politically aware, highly intelligent star using this to get ahead. I think it’s very sad that feminism has turned very successful women into professional victims.”
Twitter Suspends Account of Conservative Writer Milo Yiannopoulos
Twitter is permanently banning a prominent conservative reporter for starting a Twitter war with Ghostbusters star Leslie Jones.
A gay, 31-year-old Brit with frosted hair, Yiannopoulos has been speaking at college campuses on his Dangerous Faggot tour. He says trolling is a direct response to being told by the left what not to say and what kinds of video games not to play. “Human nature has a need for mischief. We want to thumb our nose at authority and be individuals,” he says. “Trump might not win this election. I might not turn into the media figure I want to. But the space we’re making for others to be bolder in their speech is some of the most important work being done today. The trolls are the only people telling the truth.”
The alt-right was galvanized by Gamergate, a 2014 controversy in which trolls tried to drive critics of misogyny in video games away from their virtual man cave. “In the mid-2000s, Internet culture felt very separate from pop culture,” says Katie Notopoulos, who reports on the web as an editor at BuzzFeed and co-host of the Internet Explorer podcast. “This small group of people are trying to stand their ground that the Internet is dark and scary, and they’re trying to scare people off. There’s such a culture of viciously making fun of each other on their message boards that they have this very thick skin. They’re all trained up.”
Andrew Auernheimer, who calls himself Weev online, is probably the biggest troll in history. He served just over a year in prison for identity fraud and conspiracy. When he was released in 2014, he left the U.S., mostly bouncing around Eastern Europe and the Middle East. Since then he has worked to post anti–Planned Parenthood videos and flooded thousands of university printers in America with instructions to print swastikas–a symbol tattooed on his chest. When I asked if I could fly out and interview him, he agreed, though he warned that he “might not be coming ashore for a while, but we can probably pass close enough to land to have you meet us somewhere in the Adriatic or Ionian.” His email signature: “Eternally your servant in the escalation of entropy and eschaton.”
While we planned my trip to “a pretty remote location,” he told me that he no longer does interviews for free and that his rate was two bitcoins (about $1,100) per hour. That’s when one of us started trolling the other, though I’m not sure which: